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Introduction

Over the last several years, we’ve had an opportunity to talk to tens of thousands of companies about their online presence. In that time, we have also seen some dramatic shifts in digital marketing strategies. When we opened our “digital doors” back in 2007, some of the techniques that worked for our clients were very different from the majority of techniques that we use today. That’s because we are always adjusting and adapting to new search engine updates and best practices so that we can keep helping our clients see positive results. In fact, the fundamentals may be the only things that have remained constant.

During our years in business, we have spent hundreds of thousands of dollars on research and data to ensure that we are always ahead of the curve, allowing us to provide quality service to our clients. Part of what we’ve discovered is that the fundamentals will always be the foundation of online success, regardless of any new updates or design trends that pop up. With this in mind, we wanted to make information readily available to anyone who wants to learn more about the basics of digital marketing.

The purpose of this guide is not to give you a full digital marketing strategy, it is to inform and instruct you on the key concepts of website optimization and advertising on a basic level. This guide is meant to help those just starting out to have a sound understanding of what to know and what questions they can ask as they put resources towards making their business more successful.

These fundamentals will help you solve the two most important questions of online marketing:

  • How can I get more tra c to my website?
  • How can I increase my website conversions?At Himarac, our main goal is to help businesses experience the online success they deserve. We hope this guide gives you a bit more direction as you strive to make your business grow.

Course Curriculum

A User Centered Website
1.1 Good Hosting 00:00:00
1.2 Choose an Effective URL 00:00:00
1.3 Build a Strong, Effective Website  00:00:00
1.4 Create Useful Content  00:00:00
SEO - Search Engine Optimization
2.1 Relevant, Useful and Important  00:00:00
2.2 Start with a Strategy  00:00:00
2.3 Optimize Your Website 00:00:00
SEM - Search Engine Marketing
3.1 Differences Between SEO & SEM 00:00:00
3.2 Key Components of SEM 00:00:00
SMM - Social Media Marketing
4.1 Best SMM Practices 00:00:00
4.2 Social Media Platforms 00:00:00
UX Design - User Experience Design
5.1 Scientific Approach to UX Design  00:00:00
Email Marketing
6.1 Elements of Effective Email Marketing  00:00:00
6.2 Special Tricks 00:00:00

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  • 30 Days
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Himarac Travel Affiliate Program




COPYRIGHT ©2017-2018 HIMARAC LIMITED, Uk & Nig; Company No: 11157555 & RC 1458662, ALL RIGHTS RESERVED.

Important Information!!!

Sequel to a lot of complaints, insult and threats gotten from various members as regards our Affiliate Program, there is need to clarify some things.

1. Himarac Affiliate Program is not an investment and was never an investment, we have gotten various reports of members tagging their payments as an “Investment”.

2. On the Information page created for the Affiliate Program, it was clearly stated that “Terms & Conditions” apply to the the program, and we take our Terms of service very seriously. Also, I believe that Terms & Condition was made available to all users during registration & checkout process, of which we believe was read, digested before agreeing to it.

3. The money/monies paid to us either directly or indirectly was for a course(s) enrolment be it e-course or classroom learning as clearly stated on the website, we delivered value accordingly as you were granted access to the course paid for either via the mobile application or the website.

4. The WhatsApp Groups were created for easier interaction with our support team, since the suspension of the Affiliate Program, the support team was met with various kinds of insult and threats on & outside the group, hence the whatsapp group has been dissolved. You can contact our support representative directly via call or email, Mondays - Friday, 9am - 5pm if you have any problems accessing course(s) enrolled for.

Kindly go through the Terms & Condition as stated on our website https://www.himarac.com/terms-and-conditions/ if you haven’t done so before. Himarac Limited is not above the law, and as such we haven’t operated above the law.

 
Signed
Himarac Limited Management.
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