Over the last several years, we’ve had an opportunity to talk to tens of thousands of companies about their online presence. In that time, we have also seen some dramatic shifts in digital marketing strategies. When we opened our “digital doors” back in 2007, some of the techniques that worked for our clients were very different from the majority of techniques that we use today. That’s because we are always adjusting and adapting to new search engine updates and best practices so that we can keep helping our clients see positive results. In fact, the fundamentals may be the only things that have remained constant.
During our years in business, we have spent hundreds of thousands of dollars on research and data to ensure that we are always ahead of the curve, allowing us to provide quality service to our clients. Part of what we’ve discovered is that the fundamentals will always be the foundation of online success, regardless of any new updates or design trends that pop up. With this in mind, we wanted to make information readily available to anyone who wants to learn more about the basics of digital marketing.
The purpose of this guide is not to give you a full digital marketing strategy, it is to inform and instruct you on the key concepts of website optimization and advertising on a basic level. This guide is meant to help those just starting out to have a sound understanding of what to know and what questions they can ask as they put resources towards making their business more successful.
These fundamentals will help you solve the two most important questions of online marketing:
- How can I get more tra c to my website?
- How can I increase my website conversions?At Himarac, our main goal is to help businesses experience the online success they deserve. We hope this guide gives you a bit more direction as you strive to make your business grow.
|A User Centered Website|
|1.1 Good Hosting||00:00:00|
|1.2 Choose an Effective URL||00:00:00|
|1.3 Build a Strong, Effective Website||00:00:00|
|1.4 Create Useful Content||00:00:00|
|SEO - Search Engine Optimization|
|2.1 Relevant, Useful and Important||00:00:00|
|2.2 Start with a Strategy||00:00:00|
|2.3 Optimize Your Website||00:00:00|
|SEM - Search Engine Marketing|
|3.1 Differences Between SEO & SEM||00:00:00|
|3.2 Key Components of SEM||00:00:00|
|SMM - Social Media Marketing|
|4.1 Best SMM Practices||00:00:00|
|4.2 Social Media Platforms||00:00:00|
|UX Design - User Experience Design|
|5.1 Scientific Approach to UX Design||00:00:00|
|6.1 Elements of Effective Email Marketing||00:00:00|
|6.2 Special Tricks||00:00:00|
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