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What is a business proposal? A business proposal is defined as the written document that a person or business writes to a prospective buyer in order to sell a product or services to them. The one sending the business proposal is a seller looking for a buyer.

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What is a business proposal? A business proposal is defined as the written document that a person or business writes to a prospective buyer in order to sell a product or services to them. The one sending the business proposal is a seller looking for a buyer.

The importance of business proposals

  • One of the major reasons why business proposals are written is in order to propose a product or service to a prospective customer or buyer.
  • Business proposals are written in order to offer solutions to the problems faced by prospective customers.
  • Business proposals enable businesses to sell their products or services. A business proposal is one of the most effective tools that can be used by a person or business to sell a product or services.
  • Business proposals help businesses to compete without even needing to send marketersor representatives to physically go to the prospective customers to pitch or to try and sell their products or services. The business proposal, if written very well would on its own be able to do all the promotion and selling.
  • Business proposals help buyers to get the exact products or services that they want.

At the end of this course, you’ll be able to write an error free professional “Business Proposal”. Class Section is available for this course at our training center.

Course Curriculum

Proposals are not reports
1.1 How are reports and proposals different? 00:05:00
1.2 A review of the essential report-writing questions 00:05:00
Phase 1: Preparation
2.1 The facts may not be enough 00:05:00
2.2 Overview: Seven key questions you must answer 00:10:00
2.3 Your goal: What do you want? 00:10:00
2.4 The problem: What’s worrying your readers most? 00:20:00
2.5 Deliverables: What results will you deliver? 00:00:00
2.6 Solution: What will you do, how will this help and why this way? 00:30:00
2.7 Experience: Why should your readers believe that you can do this? 00:00:00
2.8 Costs: How can you justify the cost of these results? 00:00:00
2.9 Benefits: Why should your readers want these results? 00:00:00
2.10 Summary of the pre-writing process 00:00:00
Phase 2: Writing
3.1 Covering letter or covering email 00:00:00
3.2 Titles should be informative 00:00:00
3.3 Executive summary 00:00:00
3.4 Table of contents 00:00:00
3.5 Glossary of terms 00:00:00
3.6 Background 00:00:00
3.7 Deliverables and your solution 00:00:00
3.8 Experience 00:00:00
3.9 Cost summary 00:00:00
3.10 Financial details 00:00:00
3.11 Benefits 00:00:00
3.12 Weaknesses, risks and assumptions 00:00:00
3.13 KPIs: How will you measure the success of the work? 00:00:00
3.14 Additional possible components 00:00:00
Plain English
4.1 What is plain English? 00:00:00
4.2 Readability statistics 00:00:00
4.3 Key 1: Impress them with simplicity 00:00:00
4.4 Key 2: Impress them with brevity 00:00:00
4.5 Key 3: Impress them with your style 00:00:00
4.6 Chapter summary 00:00:00
The politics of persuasion
5.1 The six tendencies that lead to ‘yes’ 00:00:00
5.2 Reciprocity 00:00:00
5.3 Consistency 00:00:00
5.4 Social validation 00:00:00
5.5 Friendship 00:00:00
5.6 Authority 00:00:00
5.7 Scarcity 00:00:00

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